HOLLY BOORMAN

2014

Yahoo Singapore, Tumblr Start up

(intern)

 

Yahoo has just recently expanded their Tumblr to Singapore, whilst I was there for a photo shoot I was lucky enough to intern with the fabulous team for one month. Having my own fashion blog based on Tumblr I was eager at the thought of gaining greater knowledge on how the thriving site worked. It’s been to date one of the most exceptional experiences and one I can take and apply to everything within my career. For the brief time I spent working for such a prestigious company I spent most my time in the Social Media & Public Relations side of things.

 

Some of my experiences included:

Social Media Marketing: optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Tumblr, Facebook, Twitter, YouTube, etc.

- Content creation and management: content marketing.

- Interaction with users: community engagement.

- Social commerce: leads, calls to action and conversions in social    media.

- Monitoring: online media, information sources and social channels.

- Fan building

- Contests and campaigns: creative input, development, starting up  and monitoring.

- Qualitative aspects: Sentiment reports, strengths, scope, virality,  passion and effects for the brand online.

- Website, blog and social platform (social search) optimisation, aimed  at improving search results.

- Email marketing: development, creative input, running, results and  campaigns.

- Database: creation, management and maintenance of the database,  making it larger and more streamlined.

- Website: content optimisation and stimulation, improvements within  the website structure: functionality, usability and navigation by users. - Developing and launching a mobile version. Promoting, marketing  and communicating all the website’s contents. Measurements,  monitoring and follow-up of results.

- Coordination and management of press and communication tasks:  contents, interviews, website news, exclusive acts, etc.

- e-Commerce: creation and generation of online sales opportunities.

- Reports: online sales, online positioning, online reputation, online  results.

- Community: leading online communities, brand representation in  different forums and communities.

- Online branding: searching, identifying and improving all brand-  related aspects in social media.

- Adviser: playing a brand consulting/advising role with regard to the  online environment: opportunities, threats, new initiatives,  development of digital identity and online presence, identification of  potential business and new digital transactions.